108 proven split test winners pdf is another amazing marketing book, Russell Brunson, guru of internet marketing and the author of this best-selling sales and marketing guide, has done it again. His latest e-book, is another triumph of the genre.
Is it the right marketing guide for you? Maybe. It depends on how happy you are with your current solution, and how open you are to new ideas. Hopefully, in this review I’ll be able to help you answer those questions!
If you’re not familiar with Russell Brunson, he’s the entrepreneur who launched, and still owns, ClickFunnels. That’s a market-leading piece of software that’s designed to create online sales funnels with high conversion rates.
ClickFunnels isn’t his only innovation; he has a strong track record of success. If you’ve come across “The Perfect Webinar Script”, “Funnel Graffiti”, or “DotCom Secrets Labs”, then you’ll already be familiar with his work.
He’s been active within the internet marketing field for years, and if you’re a student of the industry, you’ll know his reputation.
In more recent years, Russell has dedicated his time to creating and launching exciting start up companies; taking pleasure in watching them grow and succeed. The fact that the concept of sales funnels is becoming popular at all can largely be attributed to him.
He spends his time explaining the idea to entrepreneurs, the receptive ones listen to him and use them, they become successful, and they tell others about it.
During his time working with these start ups, and watching how his sales funnels work out in the field, he’s been able to refine the idea several times over.
Working with his dedicated team, he designed a series of split tests to identify what creates sales, and what doesn’t. He’s narrowed those tests down to the 108 most effective split tests, and made them adaptable for any business.That’s the point of the book; he wants to take the time and expense of split testing/ab testing tools out of your hands so you’re free to focus on making money.
Within the book, there are especially tailored tests to assess the effectiveness of your offers, your conversion rates, traffic flow to your websites, and your backend functionality; along with many more.
Who Is The 108 Proven Split Test Winners Aimed At?
In short, the target audience is anybody who does business on the internet. That’s marketers and their affiliates, network marketers, business owners with websites, and entrepreneurs who rely on the internet for trade.
Basically, that’s anyone who wants to do business online. If you rely on the internet for all or part of your trade, then you are the target audience.
At one point, the book was headed to the market with a retail price of $197, but as of right now, Russell is giving it away for nothing, save for the cost of shipping where it applies and 108 proven split test winners download is available to.
What Is Split Testing, And What Does It Do?
You might know it better as A/B testing. It’s one of the most basic building blocks of a successful internet marketing strategy.
Salespeople, their bosses, and the marketers who provide the advice are all in agreement that when it’s done right, it pushes conversion figures up, and it’s one of the most straightforward ways to do that.
In real terms, split testing is just creating two alternate versions of the same web page, having both live simultaneously, and identifying which variant is more appealing to customers.
There is a ‘control’ page, which is the original, and then there is a ‘variant’, or several variations (you can test several different alternates at once).
The point of creating a variant is to improve something about how customers interact with that page; usually, that intent is to boost conversion.
The visiting customer is never aware that they’re viewing a variant; the software intelligently selects which version of the page they see, and as far as the viewer is concerned, they’re experiencing your website exactly the same way that everyone else does.
After a period of time, you’ll have solid evidence to prove that one version of the page performs better or worse than the other for your chosen metric.
You can obviously understand the benefits of split testing just from the description, but it probably sounds like a lot of work. It doesn’t have to be.
In fact, that’s exactly why Russell Brunson wrote this latest book. The tests are all done. The results are all known. In ‘”The 108 Proven Split Test Winners”, all the information you need is there, ready and waiting for you.
One Of These Landing Pages Had A 18% INCREASE In Optins, But A 31% DECREASE In Sales… Can You Guess Which One (and WHY)? (Page 75)
What 108 Proven Split Test Winners Will Teach You
- Every split test result ever recorded by Russell working with his carefully selected marketing partners
- Tips, tricks and strategies for using a landing page to boost business
- How to split test
- The trade secrets that could give you a 7 figure income
- Russell’s top secret “Toilet Letter”, which explains how to optimize your pages for whatever service or product you sell.
- How to get the simple things right; including how to use testimonials, the best wording to make sales, intelligent use of headlines and all the rest.
The Benefits Of Ordering 108 Proven Split Test Winners
- The book, or the 108 Proven Split Test Winners PDF version if you’d prefer, are free. You have literally nothing to lose.
- The book is FREE and can be shipped anywhere worldwide.
- It contains multiple strategies that have been proven to work when creating landing pages that make money.
- The split test results, and the proof of their effectiveness, would take a lot of money and several years to obtain on your own.
There are plenty of people out there working in internet marketing, and already using sales funnels, but not seeing positive results. The reason I took a look at this book was to find out whether it could change that fact for those people.
Owning the right software to create a funnel is only half the battle, if it even counts for half. The design, feel and tone of your landing pages are what actually persuade people to buy.
You might only need to make minor adjustments in what seem like minor areas on your pages, but the psychology behind those changes could pay dividends.
Knowing what to keep and what to change is the key skill, and finding that out through experience costs you money and time until you find the balance.
That’s where Russell Brunson’s book makes the difference. He’s done all the tests, made all the adjustments, identified 108 variations on what works, he’s happy to tell you all about it and how you can apply them to your business.
Best of all, the book is absolutely free. So whether you’re new to internet marketing, or you think you know it all already, there’s absolutely no reason not to get a copy. In fact, you definitely should! Get your book now!