Not everybody has the essential skills or knowledge required to market effectively, and that can leave you lagging behind your competitors, especially if you’re a newcomer.
That leaves you with two choices, teach yourself the basics from scratch, losing a lot of time and money in the process, or accelerate that process by learning directly from an absolute master in the field.
That master is internet marketing legend Russell Brunson.
I’m going to review one of Russell’s books; a well-loved and highly regarded bestseller called ‘Dotcom Secrets’.
The book is available as: Dotcom secrets pdf, Dotcom secrets audiobook and The DotCom secrets book which you will get delivered to you by UPS!
What Is the DotCom Secrets Free ebook?
Originally published back in 2015, ‘Dotcom Secrets’ is a guide that tells you everything you need to know about how to market successfully in the modern age, and gives you all the inside knowledge that successful people use to make six figure incomes on an annual basis.
It’s a detailed and thorough study of its subject matter, which tells you exactly where to look for new leads, and how to turn them into paying customers once you’ve found them.
It does more than give you basic pointers; this guide contains full strategies that you can implement yourself, and qualified advice on how to create a successful online business from someone who’s seen and done it all.
The book has been an Amazon bestseller, and has shifted over 100,000 physical copies. You can still purchase a hard copy if you wish, but you can download DotCom secrets PDF for free.
Who is Russell Brunson?
You can think of Russell Brunson as a guru of the online marketing world. He’s the founder and owner of ClickFunnels, and a highly successful entrepreneur.
As well as creating ClickFunnels, he’s also created a family of products and a marketing system around the product that includes information and advice networks, live showcases and events, and trade secrets available for anyone who wants to learn.
Who is the DotCom Secrets Book for?
In short, it’s for anyone who wants to make money online, and also for anyone who wants to know how the mindset of a successful online business manager works.
If you’ve always wanted to know how people become millionaires from self-made and self-launched products on the internet, this book will tell you.
What’s in the book?
In his own words, Russell walks you through online marketing from the creation of the medium to the multi-billion dollar industry it is today.
Explaining how he learned from it and mastered it, and explaining the dos and don'ts of marketing your own business online, no matter what that business does.
Every strategy Russell gives to you is one that he’s used himself, and made money from. All the years of trial and error that he’s been through himself have resulted in clear and precise instructions he can give you to, and turn your prospects into devoted buyers.
That means more money in your pocket, from a book that didn’t cost you anything.
There are five different sections within DotcomSecrets, all covering different aspects of the online marketing world.
Section 1: Ladders and Funnels
In this introductory section, Russell explains his secret formula to you. You’ll learn the idea behind a ‘value ladder’, and how to map out your products and services in a way that’s easy for potential customers to see, understand and desire.
Once that’s clear in your head, he’ll tell you how to take that ladder and turn it into a funnel, as well as how to direct traffic to the start of that funnel so it comes out the other end as money.
Section 2: Your Communication Funnel
As the title suggests, this is all about communication. In here, you’ll learn how to communicate effectively with your potential customers so that they not only completely understand what your product does, but why it’s essential that they buy it.
Much like dating, successful marketing is about attracting the customer to you. That relies on what you tell them, and how you tell them.
He’s broken this down into three principles he’s named himself; “The attractive character”, “the soap opera sequence”, and “the daily Seinfield sequence”.
Section 3: “Funnelology”
By this point, you’ll understand what a funnel is, and how it works for you. Now, Russell will explain the fundamental principles behind a successful funnel, and the strategies that keep them successful.
As he says himself, you don’t have to start the process of funnel-building alone.
At least some of your target audience probably have sales funnels of their own, and this experience can be leveraged and used to your advantage.
He’ll explain how to reverse-engineer the funnels that your competitors use, and how and why that can help you succeed.
A successful funnel has various building blocks; it needs bait, solid foundations, and a great campaign to get people into it.
Every part will be explained to you in detail, and in plain language.
Section 4: Funnels and Scripts
This is where things get really interesting. Obviously, Russell has been using sales funnels himself for a long time.
During that time, he’s learned a few tricks that only he knows. Here, for the first time, he explains those tricks, and how you can adapt them to work for you.
Psychology is a big part of any sales process, and so Russell explains how the psychology behind a good funnel works, and backs the explanation up with some blank templates which you can customize and put to work for you.
One of the key pieces of advice in section 4 is how to create the perfect “one time offer”, to attract your customers in and make them understand they’re getting a great deal that will never come again. It’s a powerful motivator to get them to buy.
Section 5: ClickFunnels
This section is all about Russell’s own baby, ClickFunnels. It explains what the software is, what it does and how it works.
For those not in the know, ClickFunnels is a piece of specialist software that creates sales funnels for you; specifically, sales funnels that have been proven to boost conversion rates.
Pros of DotCom Secrets:
- It makes an excellent reference guide.
- You can download it free of charge from the website
- It’s written in a style that’s easy to understand and digest
- The techniques within it are easy to implement and adapt for your own business
- Many of the techniques are ones that Russell still uses to make money today
- You’ll enhance your knowledge of what a good prospective customer looks like
- You’ll also be told the best way to communicate with that prospect
- Clear and detailed advice is provided not only on what to do, but what not to do.
Cons of DotCom Secrets
- It spends a little time trying to up-sell ClickFunnels to you
- Some of the strategies require time and effort to make them work properly
- The advice might run contrary to things you’ve been doing all your life, and take you out of your comfort zone
The True Price of DotCom Secrets?
The book was a great success upon release, and is still available in paper form on Amazon for $11.98. However if you order it directly from the website, it costs nothing at all, although you have to pay for shipping.
The DotCom Secrets Summary
If you have a business, and you’re serious about wanting to expand your online presence, then the best way to do it is to learn from the ultimate pro within the game. That means that buying this book is an absolute must.
$7.95 for shipping is almost nothing; especially considering the value of the experience and knowledge contained within the book.
When you’ve made your purchase, you receive the hard copy, and you’re also entitled to download an additional DotCom Secrets free copy in PDF format.
Whether you’ve been in marketing for years, or you’re a total newcomer to the industry, the contents of this book will give you ideas you’ve never thought about, and knowledge you could never obtain elsewhere.
Hopefully, I’ve done a good job of explaining the value and importance of this book to you, and you’ve been persuaded to give it a try.
You won’t regret it. Once you’ve read it; and loved it; I’d suggest making his follow up book Funnel Hacks your next purchase!