You may of heard a lot of internet marketer talking about building an email list and how important it is to your business.
Well to get straight to the point they are right, building a large email list should be the number one priority for any online businesses, in fact any business online or not.
In this article I’m going to show you 5 reasons why this is so important and if you’re not building one you need to start today!
1.The Money is in the List
This is quite a popular saying amongst online marketers “specially those who are building an email list” and for good reason, direct marketing to your customers who have signed up to your list yields a much higher conversion rate.
81% of USA (link)consumers still use email daily and around 3.8 Billion (yes billion!) people worldwide used emails in 2018. By now I’m sure you can imagine the potential with email marketing but remember always offer value no one wants an inbox full of SPAM!
Email marketing is a business, a valuable one and so are your subscribers, if you bombard your list with offers you will soon burn through it and no one will open your emails. This method does not work and annoys people, your list and reputation will damaged.
2.You Own the Customers!
Well not physically, but you do have their email addresses and you are offering lots of valuable content along with products and services you think they will need to improve their personal or business needs.
Imagine this scenario everything is going great you are making a very healthy income each month and your building an email list up quite nicely, all the hard work time and money you have put in is now paying off.
…One morning you wake up to check your sales, excited see how many new subscribers you have, and it’s all GONE!!
Sound scary? Well this is what can happen and has happened to many online businesses who rely on just search engine/organic traffic from search engines such as google.
For example, Google has changed it's algorithm several times over the last decade and this has nearly wiped out some online businesses literally overnight.
How? Because they we’re ranking very High in the google search engines, but literally fell so far down the rankings because the method/SEO they used to get high rankings changed when the algorithm was updated!
You have no control over this, your entire business is in the hands of someone else… and that is not what you want!
This will never happen to your email list because it is owned by you no one can take it from you, no matter what changes happen on the internet you are still in control of your customers.
Build that list!
3.Turn Cold Customers into Warm Customers
Through email you can reach all your subscribers and potential customers anywhere and anytime as long as you have an internet connection.
They do not need to come to you and the advantage of this is huge and has many benefits. One of those benefits is growing a relationship with your list becomes much easier.
…No over delivering with lots of awesome helpful content will build confidence and trust, and when it comes to selling a product or a service to your list your success rate will be greatly improved because they have got to know you.
Tip: Always remember when writing emails you are talking to an actual person, so your emails should be crafted as if you are(not just sales pitches all the time).
4 .Because all the Top Internet Marketer are Doing it!
Sounds to obvious right? Well that’s because it is, there is a reason the most successful internet marketers are building huge emails lists…
…they make a lot of money doing it!
Normally I would say be original and do not copy people but that advise falls out the window in this respect, copy away 😉
5.It’s the Cheapest Way to Get Paid Traffic
I personally use GetResponse for all my email marketing they have a free trial to get you going and the monthly costs are very cheap!
Lets say your building your list and you have around 2500 people, that will cost you just $25 a month with GetResponse.
Now lets say conservatively you send just 4 emails a week to your list, that’s 10,000 emails or 40,000 a month with offers and helpful content going out to all these potential customers.
Now a bit of Math here, that’s 40,000 people reached for a cost of $25.
This works out at $0.000625 per email, there is no paid traffic source that I know of that’s get anywhere even close to this!
Email marketing is awesome and if your not doing it then your really should start now, build your own stream of income that you own and no one can take away from you!.
There are many great email providers out there and I personally have always used get response for all my list building and email marketing, the customer service is brilliant and its very affordable along with a 30 day FREE trial (no credit card needed).
If you want to learn more about building an email list, then I highly recommend signing up to GetResponses FREE list building program, specially if you are new to list building.
Let me know in the comments how your building an email list, your success stories and if you need any help!